Atami Grill & Sushi

What Old Menu Looks Like

New Branding

Menu, Business Card and Website

We took a look at their existing design and package, and then realized several problems they have with their marketing elements such as inconsistency of their product logo, spelling errors, unaligned design layout etc. We noticed their brand story such as using cherry blossom to illustrate Japanese cultural element. When we redid their branding, we were considering to keep the good part of their design but at the same time eliminating the unprofessional side of it.